Subvertising: The Piracy of Outdoor Advertising

“The constant imposition of advertising in front of our eyes is an oppressive, dictatorial and violent act,” posits the artist, activist, and author Hogre in this new collection of works and words called Subvertising : The Piracy of Outdoor Advertising.

It sounds rather extreme when put this way, but perhaps that is the dulling power of advertising’s omnipresence in public space year after year. Each of us can certainly recall a time when there seemed like there was more open public space and fewer images and graphics and text telling us what to do, what to buy, who to hate, how to behave. Artists like Hogre are sounding the warning on our ability to recognize its power over our perceptions.

Subvertising: The Piracy of Outdoor Advertising

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